The Hawthorne Boulevard Business Association
The HBBA exists to promote the general business welfare of its members and establishments bordering SE Hawthorne Boulevard from SE 12th Avenue to SE 60th Avenue. We strive to develop and preserve Hawthorne Boulevard through community involvement, as a desirable place to work, shop, and live.
Our Mission
HBBA promotes, supports & celebrates the prosperity and livability of our District.
Our Vision
HBBA conserves the uniqueness of our past and embraces the possibilities of the future.
Board of Directors
Value to Our Businesses
Collaborative Events
Many of the great events that take place on the boulevard benefit multiple businesses. The Hawthorne Street Fair brings thousands of visitors that visit the businesses within walking distance of the event. The HBBA will now provide support for events that follow this model. We will work with business owners on every part of Hawthorne to establish and market collaborative events.
Conduit of Information
The HBBA is actively involved with organizations such as Venture Portland, community groups, other business associations and city government agencies. The HBBA provides a two way flow of information to Hawthorne businesses.
Advocate for Businesses
We are committed to help create a positive environment for Hawthorne businesses to thrive. The HBBA works with vendors to understand their needs and advocates for changes and services so they can focus on managing their business.
Stewardship of Hawthorne
Portland is growing. This creates opportunities for change and improvement. It is important to welcome change while working to protect the qualities of Portland that make it unique and special. The HBBA participates in efforts to guide the design of new development to work with the existing aesthetic of the Hawthorne community.
Best Practices
The HBBA is a central source for helping businesses solve problems. If you have a challenge, it is possible that others have found a solution.
Community Marketing
Hawthorne businesses work hard to communicate with their customers using websites and social media. The HBBA partners with businesses to help communicate events. Visitors to the HBBA website will see a list of all Hawthorne events. We will coordinate marketing efforts with members to help amplify their message.
Safety and Security
The HBBA continues to focus on creating a comfortable environment for our visitors. We have a monthly update with the Portland Police Department to get updates on activities that might affect Hawthorne. It also provides a communication channel for us to highlight issues and concerns to the PPD to help with their response.
© 2026 Hawthorne Boulevard Business Association